LACNOR

How we revitalized one of the region’s most iconic FMCG brands — turning quiet familiarity into bold shelf presence, and infusing a new tone of voice that speaks to families with wit, warmth, and a splash of fun.

Lacnor is one of the most recognized names in the region’s juice and dairy category — a brand found in nearly every household, trusted across generations. But familiarity had slowly become invisibility. While the product remained loved, the brand itself was beginning to feel static in a market that had grown louder, fresher, and more expressive. Lacnor had heritage, trust, and scale — but it needed a new spark.

In a competitive FMCG landscape where packaging plays the role of both product and poster, Lacnor wasn’t standing out. The tone felt generic, the shelf impact muted, and its brand personality had begun to blur into the background. Despite strong product credentials, its message was getting lost in the noise. The task wasn’t to reinvent Lacnor — it was to bring it back to life, with more vibrancy, relevance, and emotional resonance, especially for today’s younger families.


We led a strategic refresh that touched every part of the brand — from voice to visuals. The logo was carefully refined to feel cleaner and more contemporary, while still retaining its equity. We crafted a new tone of voice that was more conversational, playful, and joyfully product-obsessed — something between a wink and a warm hug, always rooted in simplicity and charm. Inspired by the energy of the ingredients and the wholesomeness of family moments, we built a visual language full of rich illustrations, vibrant colors, and storytelling opportunities across every pack and platform. The result is a brand that feels fresh, endearing, and unmistakably Lacnor — now ready to speak (and smile) from every shelf again.