BEYON

Industry

Technology

Brand Strategy, Visual Identity,
Brand Architecture, Verbal Identity,

In 2021, Bahraini telecommunications giant Batelco launched a new multinational digital and technology holding company and approached us to create a new visual identity from scratch. The resultant designs used dynamic, modular grids that created vibrant, ever changing iterations in even the most corporate of communication paradigms.

We were commissioned to create the brand identity for Beyond. Linking th e brand narrative, and the brands vision and objectives with the brand’s purpose of Togetherness.

As a global player, Beyon not only represents the ambitions of a company, but the ambitions of a whole country and its presence in the global scene. As a holding group of other financial driven companies, Beyon seeks to extend further, gathering services and products within one same portfolio., Connecting these services with the people of Bahrain and as a result, connecting Bahrain with the world.

Our aim was to bring that ambition to life through a visual system that helped drive perception towards a trusted, and ambitious brand. Leveraging a visual system that would enable the portfolio’s expansion. We created a visual system that was flexible and adaptable to its many areas. Yet kept the distinctiveness of an everchanging brand in it’s core DNA.

Consistency adaptability and growth.

As a technology group, BEYON is created with one focus in mind, growth. It’s many products and services are expanding with the speed of technological advances. BEYON needs to adapt it’s portfolio growth to the companies strategic goal, and with that, consistency and adaptability are essential.

A visual system that could serve as a canvas to the values promises of its sub-brands so each could hold its distinctive individuality, while strengthening the groups DNA. Building equity within a synergetic ecosystem prepared for grouth.

We had to carefully develop a practical and adaptable system that worked, not only for the group’s existing and future portfolio, but also help to organize and drive consistency accross the different categories within each sub-brand.