AMAALA

AMAALA is Saudi’s new high end destination in the red sea where sustainability and luxury intertwine seamlessly. A destination like no other. A new way of experiencing the purity of life with elegance and high end infrastructure

Our task was to bring Amaala to the public eye ahead of its launch in 2025 with an impacting and engaging communication that represents the spirit of moving to the next level of life.

We brought to life the confluence of nature and humanity through a blend of impacting imagery and visual elegance. Together with the tagline: LIFE PURELY FELT. Our communication conveyed the purity of Amaala through a visual language that was was as unique as the destination itself